Class 7 English The West Wind

A2.
Ans 1. Memories of his homeland bring tears to the poet's eyes. The West Wind comes from the west lands, where his homeland lies. Thus every time the poet hears the West Wind, tears come to his eyes.
Ans2. The land is picturesque- full of delicious fruits, pure air and tranquility. The air resounds with the song of the birds. Therefore, the poet calls that land a 'fine land.'
Ans3. The West Wind is the speaker in the third, fourth and fifth verses. He is asking the poet to return home.
Ans4. The West Wind describes the warm sunshine, the flowers in bloom, rabbits running in the corn fields. It is springtime, so; one can hear the wild bees and the larks. This pristine beauty will be like a soothing balm for the poet's aches.

A3.
Ans1. This line indicates that the West Wind is very keen that the poet return home. It keeps calling him as if to ensure his return.
Ans2. These lines refer to the beauty of the west lands during spring time. This is an inspiration for the poet.
Ans3. These lines express the poet's determination to take the road westwards and return to his homeland.
A4.
Ans1. The poet uses the word "warm" in two senses. Firstly, it indicates the arrival of spring after the bitterly cold winter. Secondly, it is 'warm' as it is full of love and affection.
Ans2. The West Wind has been personified. Therefore, the poet feels he can hear it calling to him from his homeland.
Ans3. The west land is the poet's homeland. It is where he belongs. So, he says that he will find warmth and comfort there.

Class 7 Advertising and Media

Exercise III
Ans1. Advertising is the process of publicising a product or service by drawing people's attention to the product.

Ans2. A variety of media, like magazines, newspapers, radio, television and billboards are used for advertising.

Ans3. A brand is a name given to a product or service. The manufacturer creates a brand image for his product. He or she gives it a name and then tries to associate the name with certain desirable qualities. Advertisements are made focusing on the particular quality of the product. So the name of the product, or the brand gets associated with certain qualities. This becomes the brand image.

Ans4. Advertising can be of different types like commercial advertising, social advertising and political advertising.

Ans5. Commercial advertising seeks to sell a product or service by using a variety of techniques.

Ans6. When advertising is done for non- commercial purposes, and is used instead to educate, inform or motivate people, it is called social advertising.

Ans7. Political advertising involves the use of media and public places by political parties to inform the public about their agendas and programmes.

Class 7 Towns, Trade and Craftspeople

Exercise III
Ans1. During the Sultanate period, many of the larger villages slowly grew into towns called qasbas, which became centres of various crafts and trading activities.

Ans2. Delhi was both an administrative and a trade centre during the Mughal Period.

Ans3. In the South, Madurai, in the Deccan, Hampi, in the east Konark and in the west, Somnath were main temple towns.

Ans4. Spinning, weaving and printing of fine textiles, gem- cutting, metallurgy and high quality pottery were some of the crafts people of Medieval India were engaged in.

Ans5. Palampore was a variety of printed fabric, popular in the Mughal and Deccan courts. The borders of these pieces were block printed while the centre depicted the 'tree of life' motif made by hand.

Ans6. Masulipatnam was famous for 'Kalamkari' cloth which got its name from the 'kalam', the pen like tool used to draw designs on the cloth. Vegetable or mineral dyes were used to colour the cloth.

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