Exercise III
Ans1. Advertising is the process of publicising a product or service by drawing people's attention to the product.
Ans2. A variety of media, like magazines, newspapers, radio, television and billboards are used for advertising.
Ans3. A brand is a name given to a product or service. The manufacturer creates a brand image for his product. He or she gives it a name and then tries to associate the name with certain desirable qualities. Advertisements are made focusing on the particular quality of the product. So the name of the product, or the brand gets associated with certain qualities. This becomes the brand image.
Ans4. Advertising can be of different types like commercial advertising, social advertising and political advertising.
Ans5. Commercial advertising seeks to sell a product or service by using a variety of techniques.
Ans6. When advertising is done for non- commercial purposes, and is used instead to educate, inform or motivate people, it is called social advertising.
Ans7. Political advertising involves the use of media and public places by political parties to inform the public about their agendas and programmes.
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